This stage guides the development team to create and optimize the graphics in HTML format and testing the sites ability to meet the clients technical specs, such as targeted platform, browser, database functionality, and any other specific technology the client will be using. These specifications are based from the DISCOVERY PHASE. Once Prototyping is taken care of, the team will begin production, this covers defining all the elements that need to be designed, created and programmed based on the site map from the CONCEPTUAL PHASE. When production is completed we can Launch the site.